Copywriting vs. Content Writing

When it comes to freelance writing, there are several different types of assignments available. One distinction is between jobs which fall under either the category of copywriting or content writing.

Each of these writing styles has its own approach, but both require skills that can be blended to create more effective, attention-getting articles.

In essence, the difference between copywriting and content writing is simple. Copywriting typically refers more toward advertising, while content writing is more focused on simply providing information or “content.”

Copywriting

When working on copywriting jobs, your focus will usually be on promoting an item or service. Some examples of copywriting jobs include:

• Writing product descriptions for a catalog
• Writing advertisements for an upcoming sales event
• Writing promotional materials for a hotel or inn

The approach of copywriting is to sell something. You goal is to persuade readers to buy a product, sign up for a service, book a vacation or otherwise invest in whatever you are promoting.

Copywriting often uses more energetic writing (e.g. Act now! Don’t miss out!) and emotional appeals (e.g. Be the envy of your friends! Let us help you reach your dream.) Some clients want a harder sell, while others prefer a more subtle, less pushy approach.

Content Writing

Instead of being used to sell a product or service, content writing is typically designed to inform or entertain. Some examples might include:

• Describing health conditions on a medical website
• Writing how-to guides for a home improvement company
• Offering real estate advice for new homebuyers

Experiment with both styles to enhance your freelance writing skills.